Defining Style, Delivering Impact.

Phynix Inc New York builds, manages, and scales fashion brands with precision. We do focus, not clutter. We launch intentionally, grow strategically, and expand only when ready.

Our Approach

Our Promise

We protect brand integrity while building commercial strength — ensuring every brand we manage grows with clarity, control, and long-term value.

dragonberry®

Our Flagship Brand

Dragonberry® is a global fashion brand developed and operated by Phynix Inc New York.

The brand focuses on elevated essentials across apparel, accessories, cosmetics, and footwear, each category built with clarity, function, and long-term relevance.

Dragonberry® is designed, marketed, and scaled through a centralized e-commerce and brand management model serving the United States, European Union, United Kingdom, Israel, Australia, and the GCC. Shop Dragonberry®

Phynix Inc is a New York–based fashion marketing and management company that builds, operates, and scales global fashion brands through structured strategy and disciplined execution.

We manage every aspect, from positioning and market entry to marketing, e-commerce operations, logistics, and regional growth, across Australia, the U.S., EU, U.K., Israel, and the GCC.

Our brands launch intentionally, grow strategically, and expand only when the operational foundation is ready. Dragonberry® is our flagship, multi-regional e-commerce brand, reflecting our philosophy on controlled, confident global success.

About Phynix Inc.